Stop collecting AI tools.Start forging systems.
I’m Antonio Urbina Jr. I design and build the AI workflows, agents and apps that take repetitive work off your team, and I teach your people how it all works while I build it.
Forjante · for·HAHN·teh · the one who forges
AI doesn’t fix a messy workflow. It speeds it up.
Most businesses don’t have an AI problem. They have a workflow problem with an AI subscription on top of it.
So I start where the work actually happens: the inbox, the spreadsheet, the handoff nobody owns. Then I decide what’s worth building, what to simplify, and what to stop doing altogether. Only then does the AI go in.
Start wherever you are.
Content
Tutorials, build breakdowns and the AI news that actually matters to a business. No hype.
Read and watchSpeaking
Keynotes and hands‑on sessions in English or Spanish, built from real projects instead of slides about the future.
See talk topicsWork together
Resources, workshops or consulting. A three‑question fit check tells you which one makes sense right now.
Find your fitHow working with me goes.
No guesswork about the next step. You always know where you are and what comes next.
Find your fit
Three quick questions point you to the right starting place.
Take the fit checkStart where it makes sense
A resource to learn on your own, a workshop with your team, or consulting to map what’s worth building.
See the optionsBuild it
We build it together so your team learns it, or I build it for you and train your team at launch.
Compare the twoTwenty years in enterprise. Now building at startup speed.
I spent more than two decades inside large organizations, including Booz Allen Hamilton, Zebra Technologies and Norwegian Cruise Line Holdings, connecting technology to the way businesses actually run.
Now I bring that same rigor to companies of every size: rapid prototypes, custom AI apps, workflows and automations that your team understands and can grow with. I’m based in Hollywood, Florida, I work in English and Spanish, and I host the Work Reassigned podcast, where business owners talk honestly about what AI is changing in their work.
- Base
- Hollywood, FL
- Languages
- English · Español
- Podcast
- Work Reassigned
- Approach
- Build first, discuss later
Not sure where to start? Neither was anyone I’ve worked with.
Three questions. Two minutes. You’ll get a straight answer on whether a resource, a workshop or consulting is the right next step.